CLIENT POSITIONING: The HumbleBee Hive decided to established a honey production and beekeeping farm as it observed how important self-sufficiency would be to the local economy. It was founded in 1997, through the years of experience in the industry the company seeks to provide more and excel in this business. The HumbleBee Hive is well known for the quality of work and production they have, especially with producing honey that comes in beautiful packaging. The company aims not to only highlight the packaging or the product itself, they also want make sure that the welfare of the customers are the top priority.