BLACK WIDOW VODKA

CLIENT: VODKA COMPANY

LOCATION: USA

PROJECT: PACKAGING DESIGN, ADVERTISING POSTER

TARGET AUDIENCE: Anyone who is of legal age to buy alcoholic drinks. Looking for a luxury brand, amazing taste of product, quality, uniqueness within a product as well as those who love beautiful bottle design, packaging. Giving a premium look to the overall

design. It is intended for medium and high budget. People will pay for quality and

taste but if the packaging isn”t attractive, the brand might find it hard to sell the

product.

CLIENT POSITIONING: The company have proven itself through year of practice specialized on beverages, with that comes more recognition and satisfied customers. It hasn’t stop them to strive for more, achieving quality product and well marketing it.Providing quality product in a beautiful and unique designed packaging. Attracting the potential customers. The bottle should inspire people to come and buy it due to the years of experience, quality and worth investing in that product. The beverage company wants to stand out from the actual existing vodka beverages of competitor, offering both a premium look, taste as well as sensation. Keeping the product safe in a nice box to both provide safety and prevent the vodka from evaporating, potentially loosing all its flavor.