CLIENT POSITIONING: The cafe was newly established in Mauritius and needed an unique brand identity that would be able to expand the business across the globe, bringing the principles and value of an excellent business and advocating such culture through coffee. Combining both the passion for success and customer satisfaction, the cafe aims to maintain its quality service to cater more customers and to be a leading business in its fields; providing inspiration to other business as well as creating its signature and original technique in the business world as well as to still aim for improvement.