INTENSE ICE CREAM
CLIENT: ICE CREAM COMPANY
LOCATION: UK
PROJECT: ILLUSTRATION, PACKAGING DESIGN, ADVERTISING POSTER
TARGET AUDIENCE: The company will mainly direct the product to a certain age group, anyone between the age of 22-35 considered as millennial are its primary target audience and part of the generation Z who are between 16-21. Giving the product a completely new packaging approach, trending and with elegance matching its high quality taste, it aims to attract more attention from its audience.
CLIENT POSITIONING: The company has always been after the welfare of not just their product but also the relief and ease of its customers to purchase their product.The overall brand vision and direction features unique design, high quality end product ,originality, passion and customer oriented. The company want to come up with a solution when it comes to effective packaging that keeps both the product to be secure and the customer satisfied without too much effort in securing the product to be still in its original condition. Products like ice cream popsicles are fragile and the company wants to make sure that with the new and improved packaging solution, the ice cream would be delivered wholly to the customers.
