Client Positioning: Clery Agathin is an artist who just started his passion and business as a tattoo artist , he has been tattooing for 4 years now and recently got his own studio in Toronto. Before this career, as a tattoo artist, he did lot of creative artwork, realistic portraits and he offers very professional and realistic tattoos. The task is to develop a brand and its personality that reflect the value of the tattoo studio The core values and vision are meant to reflect the professionalism, quality work and trust people look before going for a tattoo